Being defamed by the multimillion lawsuits that came in line, Juul had found de-escalation in their sales. Juul has found a great leap in the initial stage, with around 70% of the e-cigarette market under their control with a $38 billion market value. These electronic cigarettes are blamed for containing highly addictive nicotine, which has resulted in a youth vaping epidemic. To attract the youth, Juul created small attractive USB-like devices with sweet flavors such as mango, cucumber, mint, etc. However, after all the lawsuits, Altria has cut down its stakes in Juul, and at present, it has only stakes worth $1.7 billion. had invested around $12.8 billion by acquiring 35% of stakes in Juul in December 2018. The tobacco giant entered the e-cigarette market by claiming to be marketing a safer alternative to traditional cigarettes.Īltria Inc. However, it underwent a transformation in 2017 when it was renamed Juul Labs Inc. PAX Labs was the original name of Juul Labs, Inc. North Carolina was the first state to bring the vaping behemoth before the law in 2019 to entice even middle school students with fruit-flavored vaping devices. When many high school and middle school students and young adults became addicted to the appealing flavors of Juul Labs Inc.’s e-cigarettes or vape pods, the state of North Carolina launched an investigation in 2018.
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